The $5,000 Decision That Made Him $300,000
The $5,000 Decision That Made Him $300,000 He stared at the email for twenty minutes. The prospect wanted to work with him, but their budget was $5,000. His “minimum project fee” was $10,000. His pricing spreadsheet said reject it. His … Continue reading
The Talent Prison: Why Gifted People Stay Broke While Mediocre Competitors Get Rich
The Talent Prison: Why Gifted People Stay Broke While Mediocre Competitors Get Rich You’ve heard it a thousand times. “You’re SO talented at this!” “You should totally be doing this professionally!” “Seriously, I would pay for this!” And yet… crickets. … Continue reading
Why Your Sales Letters Keep Failing (And It’s Not Because You Can’t Write Stories)
Every copywriter has been told the same thing: master the story lead, and you’ll master sales copy. The hero’s journey. The origin story. The transformation tale. But here’s what most people don’t realize: story-based leads are just one tool in … Continue reading
Why Your Best Sales Asset Is Collecting Dust at Home
Why Your Best Sales Asset Is Collecting Dust at Home You know that version of yourself that friends love being around? The one who tells stories, cracks jokes, and lights up a room without trying? That person disappears the moment … Continue reading
When Heaven Calls a Young Father Home: How God's People Become the Hands and Feet of Christ
When Heaven Calls a Young Father Home: How God’s People Become the Hands and Feet of Christ Although tragedy and loss are common in this broken world, God never designed His children to walk through the valley of the shadow … Continue reading
Why Your Marketing Dollars Are Disappearing Into Thin Air (And What Actually Works)
Why Your Marketing Dollars Are Disappearing Into Thin Air (And What Actually Works) You’ve been dumping money into “building your brand.” Beautiful logo. Slick website. Sponsored posts that get likes but not sales. And here’s the uncomfortable truth: you have … Continue reading
Why High Achievers Go Broke While “Average” People Build Wealth
There’s a doctor in San Diego who can’t afford to pay his mortgage on time. There’s a lawyer in Manhattan who’s buried in credit card debt despite billing $400 an hour. Meanwhile, a high school dropout in Ohio just bought … Continue reading
